Millward Brown, WPPRaam @ Millward Brown // 2014 – 2015

Whilst working at Millward Brown as Global Communications and Marketing Manager (FTC) between 2014-15, I had the following responsibilities:

  • Producing communications and content for global B2B campaigns including: Champions of Creative / Digital & Media Predictions / LinkNow for TV & Digital / BrandZ
  • Full project management responsibility for production of the BrandZ Top 100 Most Valuable Global Brands 2015 report, including coordinating thought leadership articles, focus groups in London / NY, social media strategy, design management, proofing & editing, distribution, and weekly update meetings
  • Editing the corporate blog
  • Social media management for global channels including: LinkedIn, Facebook, Twitter, Slideshare and YouTube
  • Social media strategy, planning and implementation for BrandZ projects (Global, China, India, Indonesia, Latin America)
  • Award entries and pitch coordination
  • Editing the corporate / internal newsletter – Brand News
  • Promoting company thought leadership
  • Directing AV shoots and corporate videos
  • Managing and revising global marcomms spaces on the company intranet
  • Digital (PPC) and LinkedIn advertising campaigns
  • Publicizing and marketing the company thought leadership app – Perspectives

Project management of the production of the BrandZ Top 100 Global Brands and Top 50 Indonesian Brands 2015 reports for WPP

Also managed social media activity for this, which yielded 12,000 mentions in social media, 8,000 tweets and over 3,000 news articles

B2C, B2B and internal communications: Edited Millward Brown’s official blog and corporate newsletter

Multiple digital and online (PPC) campaigns on LinkedIn

Also produced and managed social media campaigns for BrandZ rankings in China, India, Indonesia and Latin America

Online communications activity to publicise the company’s thought leadership app – ‘Perspectives’

B2B, internal communications and social media for global Millward Brown sales campaigns

Internal communications: Full re-structure of the department intranet space; producing and editing content for the space